Jonathan Colville
Digital Designer
Optum Life Sciences Day
Optum Life Sciences Day
Optum Life Sciences Day
To support Optum Life Sciences Day, augmented reality displays were created to give attendees an enhanced experience by bringing Optum thought leadership to life.
To support Optum Life Sciences Day, augmented reality displays were created to give attendees an enhanced experience by bringing Optum thought leadership to life.
To support Optum Life Sciences Day, augmented reality displays were created to give attendees an enhanced experience by bringing Optum thought leadership to life.
Art Direction Graphic Design Information Design
Art Direction Graphic Design Information Design
Art Direction Graphic Design Information Design
Overview
Optum Life Sciences Day is a day-long conference and networking event focusing on Optum products and strategies to adapt to the changing healthcare landscape.
To support the event, augmented reality displays gave attendees an enhanced experience by bringing Optum thought leadership and solutions to life.
Life Sciences Day Displays
To create the displays, we needed a better sense of what kind of displays would be feasible considering the budget, timeline, reusability, and trigger ability. We worked with the print vendor to get recommendations and decided on producing large format fabric displays that could trigger the augmented reality scenes while being flexible enough to be easily used at other Optum events.
Amplify Publication
Amplify is an Optum thought leadership publication designed before Optum Life Sciences day and is available to readers in both physical and digital formats. Much of the content from the article was used to create the augmented reality experience.
Overview
Optum Life Sciences Day is a day-long conference and networking event focusing on Optum products and strategies to adapt to the changing healthcare landscape.
To support the event, augmented reality displays gave attendees an enhanced experience by bringing Optum thought leadership and solutions to life.
Life Sciences Day Displays
To create the displays, we needed a better sense of what kind of displays would be feasible considering the budget, timeline, reusability, and trigger ability. We worked with the print vendor to get recommendations and decided on producing large format fabric displays that could trigger the augmented reality scenes while being flexible enough to be easily used at other Optum events.
Amplify Publication
Amplify is an Optum thought leadership publication designed before Optum Life Sciences day and is available to readers in both physical and digital formats. Much of the content from the article was used to create the augmented reality experience.
Overview
Optum Life Sciences Day is a day-long conference and networking event focusing on Optum products and strategies to adapt to the changing healthcare landscape.
To support the event, augmented reality displays gave attendees an enhanced experience by bringing Optum thought leadership and solutions to life.
Life Sciences Day Displays
To create the displays, we needed a better sense of what kind of displays would be feasible considering the budget, timeline, reusability, and trigger ability. We worked with the print vendor to get recommendations and decided on producing large format fabric displays that could trigger the augmented reality scenes while being flexible enough to be easily used at other Optum events.
Amplify Publication
Amplify is an Optum thought leadership publication designed before Optum Life Sciences day and is available to readers in both physical and digital formats. Much of the content from the article was used to create the augmented reality experience.